Marketing Plan Services

Do your marketing plans make you Surprise?

“Make a strong Online/Offline Presence with 360 Marketing Work.”

Let people know about your business and let these VISITORS be turned into CUSTOMERS.

Every Professional business whether it’s a physical shop or an ONLINE SHOP, it’s goal is to increase leads, sales and signups – The objectives adopted to achieve this goal is by marketing.

Strategy for Traditional Marketing

Traditional Marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads. Other forms of traditional marketing include television spots or commercials, as well as radio spots advertising a business, product or service.

Tools of Traditional Marketing

Some of the majorly used tools of Traditional Marketing are:

  • Billboards
  • Banners
  • Flexes
  • Visiting Cards
  • Sign/Neon Boards
  • Events

Strategy

  • Setup Goals
  • Market Research to identify consumer behaviors.
  • Company Analysis
  • Competitor Analysis
  • Trend Analysis
  • Ad designing for print media.
  • Define Advertisement medium
  • Identification of places for outdoor promotional activities.
  • A PDF or PPT Guideline defining corporate tips & tools for effective advertisement.

Strategy for Digital Marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. It involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time

Tools of Digital Marketing

  • Website
  • Blog Posts
  • Videos
  • Info-graphics
  • Flyers
  • Branding Assets
  • Online Broachers
  • Social Media

Important Channels of Marketing

      SEO       Content Marketing
      Tele-Marketing       Relationship Marketing
      Call to Action Marketing       Promotional Marketing
      Outdoor Marketing       Social Media Marketing
      PPC       Direct Marketing
      TV/Radio       Print Media (Newspaper, Magazine)
      SMS Marketing  

Strategy for Digital Marketing

  • A research is made on Consumer Intention for targeted keywords on local google.PK and google.com
  • Which Competitors are currently in the market and their positioning for different keywords?
  • Uniqueness for different business parameters.
  • Best Rated Content Writing of company’s current website.
  • A PDF or PPT Guideline defining corporate tips & tools for SEO & SEM.
  • Top Blogs Creations from best Links Providers.
  • Digital Ads Design
  • Website Optimization.
  • Social Media Marketing.
  • Google Webmaster Tools.
  • Google Analytics.
  • Local SEO.
  • Registration on Local Listings.
  • Integration of channels.
  • Design different promotions to engage customers.
  • Define communication mediums.
  • Performance Reports will be generated to campaign analysis.

 

 

Market Analysis (Company)

An intensive evaluation of the businesses’ objectives, capabilities, vulnerabilities, and status.

This section addresses these questions:

  • What are your goals and objectives?
  • What products and services do you sell?
  • What key concept(s) differentiate your firm?
  • What are your firm’s strengths and weaknesses?
  • What is unique about your firm and its products?
  • What kind of image do you want to portray?
  • What position in the market do you want to hold?
  • What is your current or projected market share?
  • Is your market share increasing, decreasing, or static?

Market Analysis (Customer)

A thorough analysis of customers and potential customers in terms of their needs, product related behaviors, attitudes, and lifestyles.

This section addresses these questions:

  • Who is your current target customer?
  • What their primary sources of information?
  • Why would a customer buy your product or service?
  • What unique or exclusive products and services do you provide your customers?
  • How often do they buy your product?
  • How might you impact them to buy more?
  • Are there other products or services they would like to be able to buy from you?

Market Analysis (Conditions)

An analysis of the economic, social, governmental, and technological environments that might influence customers, company, competitors, or suppliers.

(Porter’s Five Forces Model may serve as an approach to present the latter information in this section.)

This section addresses these questions:

  • What is the state of the markets’ economic environment?
  • Does government regulation have any impact?
  • Do social or ethical issues that play a factor?
  • What is the rate of technological change?
  • What is the risk of entry of new competitors, where might they come from and who might you anticipate them to be?
  • What degree of power do suppliers possess?
  • What degree of power do buyers possess?
  • Do substitute products pose a threat?
    What is the degree of rivalry within the market?

Market Analysis (Competitor)

A complete analysis of the capabilities and likely future moves of key competitors.

This section addresses these questions:

  • Who are your major competitors?
  • Where are they located and what are their markets?
  • Why do customers buy their products?
  • What are their strengths and weaknesses?
  • Is their market share increasing, decreasing, or static?